Sauers Brands
Year:
2022
Timeframe:
1 Month
Tools:
Adobe XD
Category:
UX Design, Creative Strategy
Overview
Freelance: Familiar Creatures
A UX redesign of Sauer’s e-commerce homepage
The Ask
Sauer’s is a 130-year-old spice and condiment brand with a growing family of sub-brands. It needed online shopping to feel as easy as the brand is familiar. The journey map for a food-creator persona (Ashley) showed her experience souring at Find and Purchase: items were hard to locate across brands, and the path to checkout wasn’t straightforward.
Design Response
I moved from sketch to wireframe to final, building the homepage around fast, brand-led navigation. The wireframe laid out an announcement bar, a row of brand tabs, a hero, and “Popular Products” with clear Shop Now paths. The final simplified this into an “Our Family of Brands” bar and a short primary nav (Products, Store Finder, Foodservice, Recipes, About), with free-shipping messaging and live chat to reduce friction.
