NOW
Year:
2022
Timeframe:
~20 days
Tools:
After Effects
Category:
Motion Design, Creative Strategy
Overview
NOW: That's What I Call Music 84
A quarterly, ~twenty asset ad suite to support the NOW brand.
The Ask
This brief consisted of layered key art, copy, and an animation package. With pre and post launch sets of assets with multiple aspect ratios and three labels groups collaborating, stakeholder organization and input was key.
Design Response
I've led the creation of this suite of assets since 2019. Over time, I've created a design system that has been optimized for efficiency. Using precompositions within After Effects I was able to maintain brand consistency across all assets. The creative executions were deployed at select Target stores nationally and on Instagram and Youtube.
