E X P E R I E N C E
Universal Music Group - Los Angeles, CA
Senior Motion Graphics Designer October 2018 - Present
• Delivered design solutions from concept, iteration, to launch within days for world class UMG artists including Justin Bieber, Taylor Swift, and The Weeknd.
• Led end-to-end design of D2C artist campaigns across digital platforms, taking the brief from concept to full production and launch in an AGILE workflow.
• Designed and animated motion graphics for worldwide digital campaigns that fit the brand ethos within Adobe Creative Suite (After Effects, Photoshop, Illustrator) & Blender.
• Focused on typographic, color and composition best practices for social media, theatrical, broadcast tv, national retail, large scale OOH and international video ad campaigns.
• Partnered closely with executives and stakeholders to align campaign vision and execution across teams.
• Coordinated with creative strategy team on campaign rollout needs, product details, and cadence.
• Streamlined lifecycle of team projects and stakeholder communication with template systems and AI design tools integration to iterate faster.
• Established new project management processes & identifies new growth opportunities for design team and organizational unit.
• Drafted storyboards, lo-fi design iterations, hi-fi prototypes, for visual ad campaigns.
• Planned, captured & edited original photo/video content for ads using Fuji mirrorless cam & After Effects.
• Maintained highly organized projects via naming conventions, composition and layer structure for fast team hand offs and easy revisions.
Sisters Network Central Virginia - Richmond, VA
Freelance Creative Manager August 2012 - September 2018
• Manages non-profit breast cancer outreach fundraising online; Exceeded 2020 $30k fundraising goal.
• Captures & edits original photo & video content for outreach events using Canon/Fujifilm DSLR & After Effects.
• Establishes visual design & project management best practices and identifies and implements strategies for growth.
• Maintains website and ensures web content is on brand with current campaign goals.
• Coordinates campaign efforts between internal and external teams for effective outreach.
RARE Art Labs, LLC - Richmond, VA
Freelance Brand Manager June 2018 - September 2018
• Created user flows, wireframes, & prototypes for R.A.R.E. crypto art marketplace apps for web & mobile.
• Shot & edited visual content using Canon DSLR cameras and Photoshop & After Effects.
• Established & optimized visual branding systems.
• Identified and produced new social media marketing opportunities utilizing video, photography, and audio.
Audacy - Richmond, VA
Creative Content Manager May 2018 - September 2018
• Captured & edited original video and photo content for signed recording artists & on-air talent.
• Assisted with visual content management for XL102, FOX Sports 910, & BIG 98.5 radio stations.
• Created on brand promotional print materials for radio events in Adobe Illustrator and Photoshop.
• Collaborated and managed relationships with event vendors.
Combs Enterprises - New York, NY
UX Design Intern June 2015 - August 2015
• Created personas, wireframes, and interactive prototypes for weband mobile apps across internal business units including Revolt TV & Ciroc.
• Collaborated cross-functionally to determine UX project goals and scope.
• Planned & captured original photo content published to Combsenterprises.com.
E D U C A T I O N
V C U B r a n d c e n t e r
Master of Science in Business
Experience Design
O l d D o m i n i o n U n i v e r s i t y
Bachelor of Arts in Communication
T O O L S
Monday
Illustrator
After Effects
Photoshop
Lightroom
Keynote
Premiere Pro
Figma
Adobe XD
Blender
Cinema 4D
S K I L L S
Motion Graphics Design
User Experience Design
User Interface Design Information Architecture
Interaction Design
Visual Design
User Research
Prototyping
A/B Testing
Wireframing
Storyboarding
User Flows