Swae Lee
Year:
2026
Timeframe:
5 days
Tools:
After Effects, Photoshop
Category:
Motion Design, Art Direction
Overview
"Same Difference" album campaign
I designed a total of nine assets across three sets of different product mixes.
The Ask
A high performing single set the stage for the campaign: The brief consisted of color and typography selections that matched the brand of the artist. The client expressed that the inclusion of a 3D rubiks cube style element was key.
Design Response
I led the design of a modular animation system within After Effects to bring what the client wanted to life while displaying correctly across different sized assets. The background 3D element was designed soley in After Effects and it's motion was paced to align with the product & typographic animation. The initial 3 assets were delivered in under 5 days. As a result, more asset groups with different product mixes were requested by the client, the 9x16 asset was pinned to the artist's Instagram profile, and the initial merch products sold out.
