Justin Bieber
Year:
2021
Timeframe:
4 days
Tools:
After Effects, Photoshop
Category:
OOH, Art Direction
Overview
OOH merch campaign featuring Justin Bieber
I led design for "The Bird" billboard in Times Square for UMG's holiday campaign.
The Ask
A lightweight brief was recieved with locked key art; typography was open for exploration. An immediate turnaround was needed to meet the campaign launch date.
Design Response
No template existed for the "The Bird" ad unit so I created my own using Photoshop. That template system was utilized for the other artists in the campaign. Executed in under 4 days.
